Server-Side Tracking and GDPR
Server-side tracking has emerged as a crucial solution for EU-based businesses navigating the complex landscape of data privacy and GDPR compliance. As reported by Usercentrics, this approach offers enhanced control over user data collection and processing, potentially addressing the challenges posed by the phasing out of third-party cookies while maintaining marketing effectiveness within regulatory boundaries.
by David Aleksandersen
1. october 2024, 3 min read time
